Latchet

2025

Latchet is a new online marketplace for artisans to sell goods and connect with their community. Latchet came to me with the desire to tell their story in a unique way: how can we attract creatives to this new digital marketplace?

I came up with an illustrated comic that tells the story of three different fictional makers, inspired by real use cases, and their journey selling on Latchet.

The final result became a digital ad campaign and landing page, but also a physical printed book in several different formats to reach new users.